Our Story

Louis (@loudeaniee) & Leon (@organicspartan) — two health-conscious creators from the UK with the same goal: to make people healthier.

People focus so much on what they put inside their body, but overlook the products they rub onto their skin every day. Big cosmetic companies load their products with parabens, sulphates and seed oils — ingredients that have no place in something you apply daily.

We started GROUNDED to offer something different — 100% natural products with nourishing ingredients that match the quality and effectiveness of the modern alternatives, without any of the compromise.